Starting a blog is much different than it was even a few years ago. Currently, starting a blog is, in a lot of ways, the same thing as starting a brand. It requires commitment, time, effort, & strategy in order to turn it into something valuable & profitable.
“Should I start a blog?” Answer these five questions to determine whether it will truly be the right fit for you…
Do I have a topic that I want to talk about consistently for years to come?
I began blogging b/c I had so much that I wanted to say & so much I wanted to share. I chose to start a parenting blog b/c it was (& still is) my world. I read about it all the time, I talk about it with my friends, I live it day in & day out, & then I get to talk about it & share helpful information about it. Blogging requires consistent content creation so that your audience can learn to trust you & grow organically.
Am I willing to put in time & effort without seeing immediate results?
One of the great things about blogging is that there are virtually no overhead costs, aside from your time. From the get-go I want you to think of your blog as a business. A start-up business does not expect to make money immediately. You will need to invest your time & effort consistently, but you can be profitable much more quickly than you would have thought without the burden of huge monetary investments.
Do I enjoy learning new things & brainstorming ways to improve?
The internet is always changing, & if you want to start a blog, you will need to be up-to-date on a lot of these changes. The exciting thing is that there is not one right way to do things. You are able to discover tools and strategies that will work best for you and your niche. You will be able to learn & grow as one of the experts in your particular niche. Some people tend to get frustrated with new social media platforms & new technology, & if that is the case for you, you may burn out quickly in the blogging world. The people that thrive are the people who love tackling the next challenge.
Am I confident that I have important viewpoints to share?
Blogging takes confidence, but the beauty of it is that it also builds confidence. When you start blogging, you will not be super confident in what you want to say. It will take some time to find your voice, uncover your corner of the internet, & not be nervous about what others will say. From the get-go, I want you to believe that you absolutely have important & unique viewpoints to share. No one has your exact same viewpoint & what you have to offer is unique & helpful. You need to believe that before launching your blog. Otherwise, you won’t have the courage to keep putting yourself out there day after day.
Do I want to be able to work for myself & have something to call my own?
Starting a blog can be an incredible thing. It allows you to build something from scratch & call all the shots along the way. This can be invigorating for some people & intimidating for others. The power of building something on your own is that when it succeeds, all of that success is attributed to you. A blog can be that thing that you pour your heart & soul into, & you will be able to make money doing something that you are truly passionate about.